Tara dreamed of creating a travel blog that would not only share the wonders of her own daring adventures but also inspire her readers to believe that they, too, could set forth on their own journeys of discovery. With a heart full of wanderlust and a spirit eager to explore, she aimed to show her audience that the world was vast, beautiful, and within their reach—waiting for them to embrace it just as she had.

We partnered with Tara to design a flexible logo system that embodied her adventurous spirit and love of travel. She is passionate about sharing just how easy it is to solo travel, and we were passionate about representing her story well! We not only developed a brand identity, but also built out a full mobile-responsive website (Adventara.co ) with a comprehensive blog and optimized email campaign strategy to reach people interested in learning more about the ins and outs of solo travel.